# Missed-Call Text-Back Agent (GoHighLevel)

> Automatically text callers you miss, with a booking link or an AI bot that picks up the conversation, using GoHighLevel's phone system and workflows.

Category: AI Agent Workflows  
Tags: gohighlevel, crm, agency, missed call, sms, local business  
Setup time (estimate): 15-45 minutes  
Estimated cost: A GoHighLevel subscription plus usage-based SMS charges; see GoHighLevel's pricing page.  
Last verified: not yet independently verified

Missed calls are lost leads for local businesses. GoHighLevel can text the caller back automatically, either with the built-in setting or with a workflow you control.

## Option A: built-in setting (fastest)

1. Go to **Phone System > Voice > Voicemail & Missed Call Text Back** and open **Missed Call Text Back**.
2. Tick **Enable Missed Call Text Back**, click **Customize**, and write the message.
3. Send yourself a test message from the number you'll use.

## Option B: workflow (more control)

1. In **Automation > Workflows**, create a workflow with the **Call Details** trigger.
2. Filter on **Call Direction = Incoming** and **Call Status = busy, voicemail or no-answer**.
3. Add a short **Wait**, then a **Send SMS** action with your message and booking link.
4. Optionally add an internal notification or a callback task for your team.
5. Publish, then test by calling the number and not answering.

To let the conversation continue on its own, point replies at a Conversation AI bot (see the AI Lead Follow-Up and Appointment Booking Agent blueprint).

## Example message

```text
Sorry we missed your call at {{location.name}}! How can we help? You can also book a time here: <your booking link>. Reply STOP to opt out.
```

## Sources (official HighLevel docs, checked 2026-10-15)

- [Where and how to configure Missed Call Text Back](https://help.gohighlevel.com/support/solutions/articles/48001239140-where-and-how-to-configure-the-missed-call-text-back-feature)
- [Workflow trigger: Call Details](https://help.gohighlevel.com/support/solutions/articles/48001212511-workflow-trigger-call-details)
- [Missed Call WhatsApp Back](https://help.gohighlevel.com/support/solutions/articles/155000002417-missed-call-whatsapp-back-overview-setup)

Menu names can change between HighLevel releases; confirm each step against the docs above.

## Failure modes

- Repeat callers get several texts; HighLevel suggests a Wait step or tag filters in a workflow to avoid duplicates.
- Running the built-in setting and a workflow at the same time sends two messages; pick one.
- Numbers that can't send SMS (some tracking or unverified toll-free numbers) fall back to another number, which can confuse callers.
- After-hours texts can annoy people; add business-hours conditions if needed.