n8n Form Lead Enrichment and CRM Sync

Capture a lead via n8n Form Trigger, research the company website with an LLM, and upsert into a sheet or CRM.

Nodes

1. n8n Form Trigger – fields: name, email, company website.
2. HTTP Request – GET the website URL (response format: text; set a timeout).
3. HTML node – extract body text, or a Code node to strip tags and truncate to ~6000 chars.
4. Basic LLM Chain + Structured Output Parser – returns {industry, size_guess, one_line_summary, fit_score_1_5}.
5. Google Sheets → Append or Update (match on email) or your CRM node.
6. IF fit_score_1_5 >= 4 → notify sales channel.

Code node: clean text

const html = $input.first().json.data || '';
const text = html.replace(/<script[\s\S]*?<\/script>|<style[\s\S]*?<\/style>/gi, '')
                 .replace(/<[^>]+>/g, ' ').replace(/\s+/g, ' ').trim();
return [{ json: { text: text.slice(0, 6000) } }];

Label size_guess and fit_score as model estimates in the CRM; they are not verified data.

Failure modes

• Model guesses (size, fit score) get treated as facts in the CRM; label them as estimates.
• Duplicate leads create duplicate CRM records without an upsert key.
• Form spam burns tokens; filter before enrichment.

Inspiration

Real-world reports that inspired or relate to this blueprint, credited to Agent Use Cases:

• Research companies and fill a CRM for outreach (agentusecases.ai)

Markdown version: /blueprints/n8n-lead-enrichment.md

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