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Missed-Call Text-Back Agent (GoHighLevel)

Automatically text callers you miss, with a booking link or an AI bot that picks up the conversation, using GoHighLevel's phone system and workflows.

gohighlevelcrmagencymissed callsmslocal business
Setup time15-45 minutes (estimate)
Estimated costA GoHighLevel subscription plus usage-based SMS charges; see GoHighLevel's pricing page.
ToolsGoHighLevel
VerificationNot yet independently verified

Missed calls are lost leads for local businesses. GoHighLevel can text the caller back automatically, either with the built-in setting or with a workflow you control.

Option A: built-in setting (fastest)

  1. Go to Phone System > Voice > Voicemail & Missed Call Text Back and open Missed Call Text Back.
  2. Tick Enable Missed Call Text Back, click Customize, and write the message.
  3. Send yourself a test message from the number you'll use.

Option B: workflow (more control)

  1. In Automation > Workflows, create a workflow with the Call Details trigger.
  2. Filter on Call Direction = Incoming and Call Status = busy, voicemail or no-answer.
  3. Add a short Wait, then a Send SMS action with your message and booking link.
  4. Optionally add an internal notification or a callback task for your team.
  5. Publish, then test by calling the number and not answering.

To let the conversation continue on its own, point replies at a Conversation AI bot (see the AI Lead Follow-Up and Appointment Booking Agent blueprint).

Example message

Sorry we missed your call at {{location.name}}! How can we help? You can also book a time here: <your booking link>. Reply STOP to opt out.

Sources (official HighLevel docs, checked 2026-10-15)

Menu names can change between HighLevel releases; confirm each step against the docs above.

Get GoHighLevel

This blueprint runs entirely on GoHighLevel. You will need a GoHighLevel account with a phone number that can send SMS.

Affiliate disclosure: this is an affiliate link. If you sign up through it, we may earn a commission at no extra cost to you.

Failure modes

  • Repeat callers get several texts; HighLevel suggests a Wait step or tag filters in a workflow to avoid duplicates.
  • Running the built-in setting and a workflow at the same time sends two messages; pick one.
  • Numbers that can't send SMS (some tracking or unverified toll-free numbers) fall back to another number, which can confuse callers.
  • After-hours texts can annoy people; add business-hours conditions if needed.

Markdown version: /blueprints/ghl-missed-call-text-back.md

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